How to Write Meta Descriptions That Actually Get Clicks

Your meta description is your sales pitch in search results. Here's exactly how to write ones that convert browsers into visitors.

The AIDA Formula for Meta Descriptions

**A**ttention → **I**nterest → **D**esire → **A**ction

This classic copywriting formula works perfectly for meta descriptions:

• **Attention**: Start with something that stands out
• **Interest**: Mention a benefit or solution
• **Desire**: Create urgency or highlight value
• **Action**: End with a CTA

Examples by Page Type

Product Pages

❌ "Buy running shoes online. We have many brands."

✅ "Find your perfect running shoes from 50+ top brands. Free shipping over $50. Shop the latest styles now."

Blog Posts

❌ "This article is about SEO tips."

✅ "Learn 7 SEO strategies that increased our traffic 312% in 3 months. Step-by-step guide with real examples."

Service Pages

❌ "We offer web design services."

✅ "Custom web design that converts visitors into customers. See our portfolio and get a free quote in 24 hours."

Homepage

❌ "Welcome to our website."

✅ "MetaSpark generates SEO-optimized meta descriptions in seconds. 3 free uses, no signup required. Try it now."

Power Words That Increase Clicks

• Free, Instant, Easy, Proven, Secret
• New, Exclusive, Limited, Ultimate
• How to, Why, What, Guide, Tips
• Save, Discover, Learn, Get, Find

Templates You Can Use

For how-to content:

"Learn how to [achieve result] in [timeframe]. [Unique angle]. [CTA]."

For product pages:

"[Product benefit]. [Social proof/feature]. [Urgency]. [CTA]."

For local businesses:

"[Service] in [location]. [Key differentiator]. [Trust signal]. [CTA]."

Let AI Do the Heavy Lifting

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